Introduction to Streetwear Culture

Introduction to Streetwear Culture

Streetwear is an up and coming culture across the world. It is becoming a lot more relevant in college life and is a way for people to express themselves, make money and meet new people through clothing alone. 

What is Streetwear?

People have always expressed themselves through the clothing they wear. At Stevenson University many students chose to study fashion design or fashion merchandising which is expanding and changing how people dress and shop.

Streetwear is clothing that became popular in the 1990's and has grown from the skateboarding and surfing culture and has many elements of sports clothing. It has evolved and become very relevant in the fashion industry with brands like Supreme winning multiple major awards. 

Companies today like Louis Vuitton have head designers that have started as streetwear designers who have brought this style into the high fashion world. Nike now collaborates with many of these streetwear companies proving that streetwear is everywhere. 

I personally have been wearing this type of clothing since 2014. It is a major part of my life and it is part of who I am. The clothes that I buy and wear are how I express myself and how I make a living outside of school without needing a job.

I would consider myself a collector and I have accumulated nearly $40,000 of clothing since 2014 and have made all of this money off of the buying and selling of the clothes themselves. The act of buying and selling clothing is known as reselling and it has become increasingly more popular as time has gone by. 

There are many different platforms for reselling clothing and new ways develop constantly. I personally sell my clothing on a platform called Grailed as well as a new app called Stockx. Clothing is a big part of who I am and helps define a part of me. 

Popular Streetwear Collaborations 

Notable Streetwear Brands

• Supreme
• Off-White
• Palace
• Pleasures
• Bape