Supreme

Supreme 

Introduction

Supreme is one, if not the most well known streetwear brand in the street fashion community. Tracing  its roots back to 1994, it has been around for quite sometime. This brand has evolved and paved the. way for the streetwear/ skating culture and continues to become more and more relevant in todays world. 

Early Supreme

Supreme was founded in 1994 by a man named James Jebbia. James was born in the United Kingdom however he moved to New York City in 1983 and got a job at a minimalist clothing store called Parachute. He then opened his first store in 1989 called Union NYC and carried mostly skating gear. In 1994 he founded Supreme which at that time was mostly a clothing brand and skateboard shop. Since then supreme has become world renowned mostly because of its famous "box logo". 

Supreme's Famous Box Logo

There is a lot of controversy surrounding Supreme's box logo. An iconic logo that has been stolen and been repurposed hundreds of times. It is a red logo with "supreme" written in white font. This is where the controversy comes into play. Being based off of Barbara Kruger's propaganda art, Supreme ran into a lot of legal trouble with the logo however they still managed to get away with using the logo. Supreme's box logo art has been used as their logo on all of the tags of their clothing however the most coveted piece that is dropped every season is the box logo tee shirt or box logo hoodie. These are the items that go resell at thousands of dollars above retail price. They even put it on an Oreo!

Notable Supreme Collaborations

• Louis Vuitton
• Bape
• Undercover
• Nike
• Oreo

My Supreme Obsession

Since I became involved in reselling and collecting streetwear in  2014 I have collected and sold hundreds of articles of Supreme clothing and merchandise. I currently have ten different box logo tee shirts and hoodies and have 20-30 different graphic tees. I am obsessed with the brand and the art and history that goes with it.